Have you been getting referrals from your customers?
You need to.
To swim with the big fish you need to get to the point where 80% of your business comes from existing customers through repeat business and referral business.
A great way to get your customers to refer their friends is to bribe them. That sounds easy, right? That’s because it is easy!
Your customer referral program should be your #1 source of business.
Keep it simple and direct. Offer your customers a small reward if they send you new business. Anything in the range of 500L to 2000L per referral should be plenty. Send out group notices, put it on your website, let your customers know that you pay for referrals.
The only catch to this is – you do have to pay your referrals.
You could advertise something crazy like 10,000L per referral but if you never pay anyone you won’t generate referrals.
Keep it affordable, and pay your referrals every time.
One note of caution here. Make it clear that you are paying only for referrals that result in a sale. It makes no sense for you to waste your time or your Sales Team’s time showing land to referrals who never buy, and then you still lose money to the referral fees.
Take care of your people, and they will take care of you!
How powerful is this marketing method?
I just filled an entire sim overnight!
I sent out a group notice telling everyone about my 1000L Bounty Hunter Program. When I checked in the next morning we had filled an entire sim, all from referrals!
Here’s what happened.
One of our customers told his Second Life granddaughter about our Estate, and she bought a 1/2 sim. Another of our customers told his friend about us, and he bought a 1/4 sim.
My Customer Service Specialist told this new 1/4 sim customer about our referral program during the Welcoming Process. The new customer turned around and told one of his friend, who bought a 1/4 sim herself!
Read through that again incase the power of this is escaping you.
We got three new customers, and filled an entire sim overnight, strictly through customer referrals.
This is my #1 Marketing Method for a reason: its powerful, and it works.
Lizard
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