Hey everyone its Lizard here. I hope you had an awesome weekend.
When you market your Second Life land business it can be a bit overwhelming. There are dozens if not hundreds of ways to do your marketing. There are countless paid advertising options competing for your dollars. Social networking websites abound. Banner ads, Ad Boards, Forum Ads, PPC Ads, Marketplace Ads.
How do you decide where to spend your time, money, and focus? How do you know what’s working well, what’s kind of working, and what’s not working at all? Ask your customers!
Every time you get a new customer, ask them:
How did you find out about us?
Ask, then listen for the answer. Most customers will give you a vague answer like: “I did a search” or “I saw you on the forums.” That gives you a teeny bit of information, but it still doesn’t tell you what you need to know.
Be chatty with your customers and draw them out a bit. Don’t be afraid to ask follow up questions:
“I did a search.”
“Ok great, you did a search. You mean you searched for land in Second Life, or you did a web search online?”
“I did a Google search and you were on the first page so I checked out your website.”
“Great, I’m glad that you were able to find us on Google. Do you remember what you searched for exactly? Like, Buy Second Life Land, or Rent Second Life Land?”
“I searched for rent Second Life land.”
Now you know that whatever you did to get on the first page of Google is working, and brought in a new customer.
However they found you, make note of it and track your results.
Over the course of a few weeks you will notice a distinct pattern. You will discover that a handful of things you are doing are what’s bringing you most of your business.
Keep doing those, but don’t be scared to experiment with new marketing methods. You never know what will be the spark that brings in 5, 10, 20 new customers, until you try it!
Have fun, and good luck.
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